Marketing is not the same as it used to be, and neither is photography. Nonetheless, to help a professional avoid mistakes that could ruin his/her expensive marketing campaign, here are three common mistakes to avoid.
Not Including Video in Your Marketing
Video content can
deliver more information within a fraction of the time that it would take for
text or even photo content to deliver the same amount of information. Then
there is the question of video being part of camerawork as well. Not having
sufficient video content in your promotional campaigns will look like you ran
out of budget or your business doesn’t offer videography as and when required.
that while you might be a talented cameraman, marketing is a different beast
altogether. Check out Beverly Boys
Productions, who happen to be the most well-reviewed videographer
in Orlando, that has
also worked with MNCs such as JBL and
Dr Pepper to name just a few of their
clients. They will, of course, still use your own video content in their
production process while preparing your marketing strategy but rely on them to
lead your video marketing campaign on social media and TV because they have the
experience to do it successfully.
Not Being Able to Strike that Perfect
Balance Between Professionalism and Friendliness
This is a particularly
hard one because that balance can be so difficult to attain and understanding
when you are being too informal or too professional is tricky work. The general
idea is to portray your photography business as a friendly service, which
prioritizes customer satisfaction over money. In fact, in this customer-centric
era, it is the motto that every business should follow, both while marketing
and while actually doing the job. Concentrate on building a reputation more
than anything else, and the money will follow.
Not Being Able to Define Your Target Audience
and Marketing to Everyone
Defining your target
audience is of the utmost importance when you are running a photography
business because there are just so many branches of
photography these days.
Until and unless you are able to define your target audience and devise a
marketing strategy specifically for them, you are wasting resources.
One would think that
such a huge number of amateur photographers out there would reduce the demand
for a professional, but fortunately, that is not the situation at all.
In fact, the
demand for actual, professional photographers who are good at what they do is higher right
now than it was before. What is unfortunate is that most traditional
photographers have failed to incorporate the concept of the modern, digital
world into their photography business. It is true that there has been a decline
in print media, which used to be the main source of income and employment for
photography professionals, but even the thousands of websites that come online
every single day need original photos, which is a gold mine for professional